Facebook & Instagram Advertising on a Small Budget
Advertising on Facebook and Instagram can help you reach your target audience and grow your customer base. This workshop will provide you with the knowledge and skills to make the most of your advertising budget on these popular social media platforms. Whether you have $5, $50, or $100 a month to spend on Facebook and Instagram advertising, you can still reach your target customers and clients. Discover some creative ways to do so in this fast-paced, intermediate-level workshop.
YOU’LL LEARN:
The options for advertising on Facebook and Instagram
How the Facebook and Instagram algorithms work, so your content can cut through and be seen, even without spending money
How to decide when to boost a post, and how much to spend
How to target your ads to your ideal customer or client based on demographics, geographic area, and more
How to create successful written copy and imagery for Facebook and Instagram ads
AFTERWARDS, YOU WILL BE ABLE TO:
Navigate Facebook and Instagram advertising options, tailoring your approach to your available budget
Make informed decisions on when and how much to invest in boosting posts, maximizing impact and returns
Employ advanced targeting techniques to precisely reach your ideal customers
Camp Tech is Canada's most established leader in practical tech and AI skills training. Their programs are short, accessible, and designed to help small businesses and nonprofits harness the power of technology to thrive in the digital economy.
Instructor Bios
Nicole Mickelow
Nicole got her career start in television before making a move to the world of digital over 15 years ago. She led digital/content teams for great organizations like Astral Media, TIFF and Skate Canada and then ventured out on her own to launch Mnemonics Media. She taps into over two decades of career experience covering digital strategy, content creation and marketing execution to help her clients with their varied business objectives. When not immersed in the work she loves, she can be found running through the city with her Eastbound Run Crew co-founders and run buddies or hitting up delicious restaurants on the east side.