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Shifting to a Product Management Mind-set


What do Google, Jobber, Benevity, RunwithIT, Onlea, and thousands of other successful, innovative companies have in common? A Product Management mindset, of course! Obtain a globally recognized Product Management Professional (PdM-T) Micro-Credential through this course.

Learn how the world's best products are made with product leadership training and individualized coaching.

Meet Your Instructors: Renee Matsalla & Christa Hill - Award-winning curriculum authors, entrepreneurs, and coaches.

Want to Learn More?


Exclusive 5-Week Journey (Cohort 3: Starts January 16, 2025)

5 Week - "I Heart Alberta Tech Product Management" On-line Course - Open exclusively to Alberta Entrepreneurial Software Product Companies and team members. A Product Management mind-set helps ready your product for scale and commercialization - and a long more-easily upgradeable product life-cycle. This discipline combines strategic planning, understanding customer needs, and teamwork across departments - enabling the development, introduction, and growth of products that sustain business expansion, and deliver value for customers and product-users.

Course Details - Start the New Year On-Course:

  • 5-Week Online (Alberta Cohort) Program

  • Value: $10,000 in deliverables, including a personalized product plan, expert consulting, market validation tools, and course with credentials

  • Standard Course Pricing: $2500 plus fees/taxes

  • Technology Alberta Member Rate: Team Pricing (2 Team Members for a combined cost of $2500 plus fees/taxes)

  • Cohort 3 Start Date: Thursday, January 16, 2025

  • Weekly On-line Sessions: Thursdays, 1:00 PM - 2:30 PM

  • Early Bird Discount: Save $300 when you register by December 13

  • Meet Your Instructors: Renee Matsalla & Christa Hill - Award-winning curriculum authors, entrepreneurs, and coaches.

What You’ll Gain from the Course:

  • Determine Product-Market Fit: Align your products with market priorities.

  • Validate Ideas: Confirm market interest and priority needs.

  • Scale What Works: Build a clear and actionable plan for growth.

Awards and Recognition:

This course is delivered by Tacit Edge, a recognized leader in product management training, with accolades including:

Curriculum

  • Intensive Learning: For 5 weeks you will attend weekly 1.5-hour classes hosted live online by our Product Management Coaches.

  • Practical Application: You will develop your product or business idea through a loop of design thinking activities and Product Management frameworks.

  • Work with your Product, learn how to reduce the risk of failure, and how to establish a culture of Product thinking and Product-led growth - tracing the path from MVP (Minimum-Viable-Product), to scaling and beyond.

  • Cohort Experience: Learn within a group of up to 15 like-minded Alberta professionals across 3 available cohorts.

  • Access to a full curriculum library and templates.

  • Obtain a globally recognized Product Management Professional (PdM-T) Micro-Credential.

  • Access Product activities to help put your learnings into action.

What You’ll Learn:

We cover all the basics: You will learn product management practices end to end, including product and user discovery, product visioning, strategy, prototyping, launch, and optimization. No experience is required.

Course Details (Tentative Dates):

  • Cohort 3: Starts Jan 16 | Thursdays 1-2:30 pm (MT)

Course Cost: $2200 (Early bird until November 29) – Full Price $2500

Outcome: Equip yourself with the knowledge to foster a culture of a Product-mindset and lead your product towards a market-ready MVP and beyond.

This course is recommended for:

  • Tech Entrepreneurial Software companies (SMB - Small-to-Medium sized Businesses) and their team members who want to increase their chance of product success, scale sustainably, and understand Product Management practices.

  • Anyone who is part of a product team and wants to build products that solve real problems, not just features.

Why This Program?

This is self-directed and self-paced online, focussing on Alberta tech companies - providing weekly live feedback through interactive sessions. By choosing this program, you have a course, a cohort, and a community.

Ready to Transform Your Product Vision into Reality?

Pre-register today - secure your spot on the waitlist and embark on a journey to elevate your product management skills. With limited seats available across three cohorts, early interest registration is recommended.

First 5 registrations receive an “I Heart Alberta Tech” T-Shirt or Mug.

This program is brought to you by Technology Alberta in partnership with Tacit Edge.

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